Looking Back: Yves Rocher Press Conferences in Greece

At TheCoconutPR, we take pride in the projects that shaped our journey. Although our agency was officially founded five years ago, some of our most memorable experiences go further back in time. Among them, the press conferences we organized for Yves Rocher stand out as milestones in beauty communication in Greece.

October 2014 – Zappeion Megaron, Athens

It was a radiant Autumn day, shinny and full of colors, when Yves Rocher unveiled its skincare philosophy to Greek women. Invitations had been carefully sent a month in advance, and Greek brochures (specially made for the day), highlighted how the brand’s natural products could support everyday beauty routines.

The day was not without challenges: a major demonstration in Athens had closed several streets, making access to the venue difficult. Yet, every journalist arrived, and the hall filled with energy and anticipation.

Inside, an exhibition of Yves Rocher products allowed guests to test and experience the textures and fragrances firsthand. The presentation concluded with elegant catering, photoshooting and each attendee left with a gift bag filled with products flown directly from Yves Rocher France — a true symbol of the brand’s authenticity and care.

January 2016 – Hotel Grande Bretagne, Athens

Two years later, Yves Rocher returned with another press conference, this time at the iconic Hotel Grande Bretagne. The event reinforced the brand’s presence in Greece, combining prestige with intimacy. Once again, journalists and guests were invited to discover new launches, enjoy curated hospitality, and leave with a sense of connection to the brand’s French heritage.

Looking back, these events were more than press conferences. They were immersive brand experiences. They showcased Yves Rocher’s commitment to natural beauty, while also highlighting our ability to deliver impactful communication even under challenging circumstances. These projects remind us that every detail ( from invitations to gift bags and Press Releases), contributes to building trust and excitement around a brand. And for us, they remain proud chapters in our story.