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TheCoconutPR at SMM Hamburg 2024
3–6 September 2024 | The world’s leading maritime trade fair Every two years, SMM (Shipbuilding, Machinery and Marine Technology Trade Fair) turns Hamburg into the centre of the global maritime industry. The event once again brought together more than 2,200 exhibitors and around 48,000 visitors from across the world—connecting decision-makers, innovators, and experts who are shaping the future of the sector. SMM is where the maritime world meets. A hub of insight, collabora
Nov 18, 20251 min read


Destination: Marketing — Strategies to Make Your Day Cruises Truly Stand Out
Day cruises are among the most cherished experiences for travellers — and for good reason. On board, moments, friendships, and memories are created that remain vivid for years. The warmth of the sun on deck, laughter shared with fellow passengers, dives into crystal-clear waters, and destinations unfolding before your eyes all come together to create something far beyond a simple journey — they create an experience. And while you know that your day cruises offer exceptional
Nov 10, 20252 min read


7+1 Simple Marketing Actions for Marine Businesses
Marine businesses don't rely on marketing efforts for their growth, they rely on connections, sales and traditional means. However, those tactics alone don't cut it anymore. New competitors are seizing this opportunity, investing heavily in digital marketing, and rapidly gaining market share. This shift in the competitive landscape can be attributed to several key factors that are enabling these emerging players to establish themselves effectively within the industry. The res
Nov 10, 20253 min read
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