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Celebrating 5 years of TheCoconutPR by Efi Loupakou

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Destination: Marketing — Strategies to Make Your Day Cruises Truly Stand Out
Day cruises are among the most cherished experiences for travellers — and for good reason. On board, moments, friendships, and memories are created that remain vivid for years. The warmth of the sun on deck, laughter shared with fellow passengers, dives into crystal-clear waters, and destinations unfolding before your eyes all come together to create something far beyond a simple journey — they create an experience. And while you  know that your day cruises offer exceptional
Nov 102 min read
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7+1 Simple Marketing Actions for Marine Businesses
Marine businesses don't rely on marketing efforts for their growth, they rely on connections, sales and traditional means. However, those tactics alone don't cut it anymore. New competitors are seizing this opportunity, investing heavily in digital marketing, and rapidly gaining market share. This shift in the competitive landscape can be attributed to several key factors that are enabling these emerging players to establish themselves effectively within the industry. The res
Nov 103 min read
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Case Study: Wet Stories Santorini - How We Transformed Wet Stories into a Benchmark for Modern Beach Hospitality
Wet Stories isn’t just a beach bar—it’s a multi-awarded destination .  Located on the iconic black sands of Perivolos Beach , this all-day venue blends laid-back luxury  with high-energy experiences . With over 15 years of presence  on the island, Wet Stories has become a staple of Santorini’s summer scene. Thanks to the open-minded vision of its owners, Wet Stories evolved into a destination known for: Hosting international DJs and unforgettable beach parties Serving Medit
Nov 32 min read
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