Case Study: Wet Stories Santorini - How We Transformed Wet Stories into a Benchmark for Modern Beach Hospitality

Wet Stories isn’t just a beach bar—it’s a multi-awarded destination.  

Located on the iconic black sands of Perivolos Beach, this all-day venue blends laid-back luxury with high-energy experiences. 

With over 15 years of presence on the island, Wet Stories has become a staple of Santorini’s summer scene. Thanks to the open-minded vision of its owners, Wet Stories evolved into a destination known for:

• Hosting international DJs and unforgettable beach parties

• Serving Mediterranean-inspired dishes and signature cocktails

• Offering boutique shopping

• Creating a space where locals and travelers mingle effortlessly

The Partnership

At Coconut PR, we’ve proudly accompanied Wet Stories on its evolution—one that helped redefine the standards of modern beach hospitality in Greece. Today, the venue stands as a benchmark for how strategic branding, guest experience design, and curated gastronomy can transform a seasonal venue into a year-round reference point in the industry.

Brand Evolution & Creative Direction

In the early stages, the brand lacked a cohesive identity. We stepped in to lead the strategic vision, offering direction at a time when the concept was still forming. Some ideas were bold and initially met with hesitation—but their implementation proved transformative. These decisions ultimately defined the character and cultural relevance of Wet Stories.

Over the span of 2019–2023, we strengthened the brand across every touchpoint through:

• Premium branding and visual identity development

• Logo and brand asset redesign

• Strategic Google and Meta advertising

• High-impact social media strategy and content direction

• Press interviews, lifestyle shoots, and storytelling photography

• Creative event programming and seasonal concept development

Operational Strategy & Scaling

Recognising gaps in organization and flow, we took initiative to build internal systems where they didn’t exist.

We developed and managed the beach reservations system—establishing structure, communication processes, and guest service standards.

What began with 1–2 booking requests per day grew to 20–40 daily requests during peak season, reflecting both the venue’s increased demand and our ability to scale operations efficiently.

We also:

• Directed a premium lifestyle photography approach to elevate the visual narrative

• Established and structured the Private Events department, setting the foundation for bachelor/bachelorette groups, birthdays, wedding parties, and VIP experiences—now a key revenue driver

Guided by the narratives “Create Your Own Story” and “Be Part of Our Extraordinary Story,” we ensured that Wet Stories became not just a place, but an experience people wanted to belong to.

The Outcome

Through consistency, adaptability (including during the COVID era), competitive analysis, and continuous creative renewal, Wet Stories evolved into a destination brand.

Not just a place to visit—but an experience to belong to.